approach

You want listeners: passionate, loyal, engaged listeners. Be relevant to their lives.Listen to them and learn how they feel. Talk to their heads AND their hearts. Interact and involve effortlessly. Create a culture, a tribe, a group of like minds.The right mix of language, sounds, and voices will do just that. And we can create it. Welcome to Überblend — custom audio branding for radio stations.

belief

stand for something to stand out

Radio stations must be strong brands. Actually, we call it a culture: a set of beliefs and expectations celebrated and lived every day - a unique experience that people want to be a part of.That's why radio stations need a clear, well thought out and unique sonic language to reach, interact with and tell stories to listeners. The audio branding of a station has to be as focused as its music mix. Proper audio branding has a major impact on the ratings success of your station.

service

this is what we offer

Evaluation - we always start by analyzing the perception of your station in the market and by reviewing the relevant data.Strategy - together we define a strategic framework and specify the brand's goals and behaviors. By the way, we do this for every new client — for free.Execution - once the strategy is in place, it is time to bring words, voices and sounds together flawlessly to set the new tone. Through retainers, we then guarantee the consistency and quality of the brand identity.

work

Our work is not about the bells and whistles. It is about the perfect sonic language for a well-defined and consistent brand environment. It is about giving your station another competitive advantage - production element by production element.

feel good party

smooth musical companion

educated music lovers

young and trendy

MOViN

we make you feel good

MOViN — Überblend created and produced the sonic blueprint for this new Rhythmic AC format and helped to launch stations in major markets such as San Francisco, CA, Seattle, WA and Phoenix, AZ. Überblend continues to create the audio branding for several MOViN stations across the country.

MOViN demo

Magic 106.7

boston's continuous soft rock

Magic 106.7 - Magic has been a top-3 station in Boston for 25 years. For their promos, they asked for speed and rhythm while maintaining their strong Soft Rock brand.

Magic 106.7 Demo

WBOS

where music comes first

WBOS - in its prime, WBOS was Boston's AAA station, and therefore catered to an affluent audience of educated music lovers. The station combined old classics with up-and-coming artists and their branding had to reflect this.

WBOS Demo

Slacker

your music without the work

Slacker - Überblend created the start-up package for the ?Today's Hits? channel of this new internet radio experience. The challenge was to communicate the customizable nature of the channel while maintaining CHR energy and feel.

Slacker Demo

WERS

music for the independent mind

WERS 88.9 — Überblend co-created, and produced, the audio branding for the number one college radio station in the United States. WERS' position to be the music radio choice for NPR listeners had to be clearly communicated. Überblend still consults the station on its audio branding efforts.

WERS Demo

FM1

simply good music

FM1 — for more than 10 years, Überblend has been involved with this AC station in Switzerland and helped to grow its cume nearly 50%. Today we produce and voice most of their promos.

FM1 Demo

about

Überblend has evolved from more than a decade of radio branding experience across a wide swath of formats. As the radio landscape has changed so dramatically in the new millennium, so too has the role of imaging and production. Überblend understands this. We combine top-tier audio branding (created in our own custom-built production studio), with a comprehensive analysis of our clients' needs, to deliver a unique and unparalleled station soundscape.

team

our people

Michael Stuber Owner / Audio Designer
Michael Stuber has been involved in radio branding for more than a decade. Prior to founding Überblend, he was Imaging Director at Greater Media Boston, working for Magic 106.7, 92.9 WBOS and 96.9 WTKK. Originally from Switzerland, Stuber has a successful track record as a programmer and programming consultant in his native country.

Alden Fertig Audio Designer
Alden Fertig holds a B.A. in Audio / Radio and an M.A. in Management and Organizational Communication from Emerson College in Boston. After completing his degree he was Operations Manager of Emerson's award-winning radio station, WERS-FM. He then worked at United Stations Radio Network before joining Überblend in 2008. In addition to his radio experience, Alden is a music producer, DJ and recording engineer.

partners

our partners

We can't do it all by ourselves. Therefore, we rely on strong partners to serve our clients even better:

Alan Burns & Associates Radioconsultant

Jam X Music Jingle Production

David Ginsburg Media/Marketing Consultant

press

don't believe the hype...

...but then again, thanks for saying nice things about us! Here is our official press kit:

Überblend Press Release (pdf)

Überblend Backgrounder (pdf)

Bio Michael Stuber (pdf)

Überblend Logo (jpg)

Pic Michael Stuber Landscape (jpg)

Pic Michael Stuber Portrait (jpg)

Überblend Press Kit (zip)

contact

überblend
75R garfield street #1 quincy, ma 02170 usa